A paid on online advertisement on Google and Yahoo, many business combine PPC or pay per click with search engine optimisation SEO to have a wider online search coverage.
PPC is the fastest way to achieve high page ranking, a great tool for short term marketing activities. In certain cases it take only a few hours to get listed and result will start rolling in. Charges are based on the number of click through giving advertiser real visit to their website
Implementing with an analytic tools is a great asset to businesses seeking to understand the behavior of their web visitor.